Inspiring Adverts: Nokia '4th Screen' and Wesbank 'Source of Talent' Commercials

"Words are things
And a small drop of ink,
Falling like dew upon a thought,
Produces that which makes thousands
Perhaps millions, think."
- LORD BYRON

The Essence of copy writing in advertising

All adverts are crafted so as to attract the attention of the audience, long enough to facilitate the communication of a message that is memorable, and can elicit a desired action by the audience. The action in most cases is the purchase of a product or service, or making enquiries on the same.

In some cases however, all that is desired by the advertiser is that you remember the advert, and associate it with some feeling, preferably a gut feeling. That is how brands are built, FYI.

Thought provoking advertisements

Some commercials however go the extra mile and deliver messages that in and by themselves, are insightful. Whether or not you get interested in the advertised product or service.

Nokia N Series: The 4th Screen

The following Nokia commercial for the Nokia N Series, does just that. It tells a story that we can all relate to - the evolution f communication devices. Have a look at it:



Wesbank: The Source of Talent

This Wesbank advert underscores the need for practising. Practice makes perfect. Check it out:



And here's the entire copy of the above advert:

A recent study asked, "Where does talent come from?"
Is it programmed at birth into a select few,
Or is it something that can be drawn from you, inch by inch?
Does it show itself a little more,
Everytime you challenge yourself?
What the study found was...
Practice makes perfect.

Let us learn, share and communicate more effectively.